SEO

Search engine optimization, SEO or Search Engine Optimizer (SEO for short English, Search Engine Optimization) is the process of improving the visibility of a website in different search engines like Google , Yahoo! or Bing of organically, ie without paying money to search for access to a leading position in the results.
The task of optimizing the structure of a website and the contents thereof, and the use of various techniques of link building , linkbaiting or viral content in order to appear in top positions of search engine results (when a user searches for a particular keyword or keyword), is known as SEO, the acronym that stands for Search Engine Optimizer, which translates, "search engine optimizer."
The application of SEO techniques is usually more intense on sites with a lot of competition and the aim with your application is positioned above the competitors for specific keywords.
SEO techniques can be excessive and affect the natural results of major search engines so if you breach the terms and conditions of use thereof may be considered, in some cases as a form of SPAM , the spamdexing .
The work is broad, since the position involves programming code, design and content. We also refer to SEO to define persons performing such work.

• Getting other websites related topic link to your website. It is therefore interesting to search for those terms that you think should drive traffic to your website and see which of them are complementary content. If for example you want to position the term "hairdressers sale" may be interesting to try to get backlinks from salons in other cities. The theme will be similar and not run the risk of "cannibalization".
• Register in relevant directories such as Dmoz and Yahoo! . The directories have lost much interest in the search engines but still a good starting point for links or a first scan of your website by search engines. Both require a human filter for inclusion which ensures the quality of the website added, but also slows down and hinders inclusion.
• Register and participate in forums, preferably in thematic forums related to the activity of its website. The frequent participation must be accompanied by real and valuable contribution to be taken into account as a qualified user, detailed visits to achieve success and increase positioning is the link to your website in your signature submitted.
• Write articles on other websites. Articles are a very powerful method to improve positioning and attracting visitas.Si can write some articles for a course, the tricks of the day, the usefulness of the product of your website.
• Right now there are hundreds of social networks, such as Hi5 , Facebook and Orkut , in which to participate and get visits from our new "friends." To Google Twitter and Facebook are social networks that have more relevance for positioning.
• Create content with texts containing keywords web users are looking for services or products on this site.
• Use bold or italics in the content for keywords that are intended position.
• Make our site as accessible as possible: limiting content in Flash , frames or JavaScript . This content type does not allow tracking or tracking information from the robot on different pages or sections. For they are a flat space in which you can navigate.
• Create unique titles and descriptions relevant content of each page. Each page is a card for the search. The titles and descriptions are starting points for identifying the relevant terms over the web by search engines. Best practices recommend writing titles 60 to 70 characters.
• Internally link the pages of our site in an orderly and clear. A "site map" (both of Google as a present on the site) will give way to search through the different sections of the site in an orderly, improving visibility.
• Update the page with quality original content.
• Exchange content.
• Generate traffic through SEM (Search Engine Marketing) or search engine listings with the words considered key to the website. Also, generate traffic through social networking and targeted ads on the same and other sites of interest.
• Optimize the loading time of a site to get the reduction of bandwidth and the Adwords CPC, increase conversion rate and improve search engine positioning.
• Enhance user experience with improved design and reduced bounce rates.
• Web Hosting on a reliable server.

Recent developments in search engine positioning

Traditionally, websites, search engines when the results showed only organic search algorithms, were easier to optimize. Techniques for positioning in search engines were already known and listed above. Recently, however, search engines are appearing in various new technologies that have inserted many new variables that must be taken into account when optimizing a website.
Some of these new technologies are:

Universal Searches

It is one of the most sweeping changes in search engines, where the search results pages show a composite of organic search results with images, videos, blogs, local results, press releases, books and products. Simply no longer have to create content optimized for organic search, but also need to optimize for universal search. This is especially important for the vertical content of a website on a specific topic.

Custom Searches

Google in particular has launched several features that add ease to the search engines to link content to the user actions in the browser that are stored in Webhistory Google , the Google Bookmarks , Google SideWiki and lately, presented in March 2010, stars that appear in the search and make it possible to mark links as favorites. Each user over time will improve your search profile customized, where links and favorite pages will become more important than non-visited.

Real-time searches

This feature provides the ease of linking search results with web sites that provide real-time content, such as with Twitter, Myspace or Facebook, until March 2010. It is likely that the list that provides real-time content grows with time.

Social Searches

It was released as a Google experiment in late 2009 and provided in the search results pages content from social networks that have been entered in the user profile. These contents are only obtained from the network of contacts that a user owns the social network relevant to the keywords used in the search.

Local searches

It is a feature provided by Google and is a combination of Google Maps with Google Local Business, which provides content for searches of local demand, where the results are valid in a specific geographic region. You can optimize it by sending us a local business on Google Local Business Center.
 Written by Akhlas Ch